The Rise of a New Generation of Consumers

The rise of a new generation of consumers means that there is also a need to iterate on the product end.

In this regard, Shanghee's response is to continue to increase investment in product research and development, one after another with national laboratories, Zhejiang University, the Chinese Academy of Sciences and other research institutions to reach cooperation.

Establish a research system that combines industry, academia and research in order to shorten the product iteration cycle. Shorter iteration cycle, to a certain extent, means that it is expected to grasp the first opportunity.

From this point of view, this is also SUNHOPE to be able to always stand in the tide under the effort.

The future is here, and as society crosses over from the Internet age to an age driven by artificial intelligence, the

SUNHOPE is focusing on thinking about how to, in the context of the rapid development of big data and other new technologies, from live broadcasting, cross-border products and ecosystem empowerment.

Utilizing new tools to build new marketing systems, market development and business innovation.

Providing further guidance, researcher Li Yongjian suggested that Shanghee should find a combination of live e-commerce and direct marketing, and utilize digital tools to increase interaction with consumers.

Customize a personalized health program for them; and further consider how to do great health in a private domain.

For direct selling companies, the top-level design is of extreme importance and guiding significance.

In August this year, the State Administration of Market Supervision of the "Regulations on the Administration of Direct Selling" to amend the legislation to carry out research, industry analysis of the direct selling industry regulatory policy will usher in a favorable.

Li Yan, a professor and doctoral supervisor at the School of Environment of Renmin University of China, pointed out in this regard that, while paying attention to policy and regulatory changes and making good products, the

Companies like Shanghia also need to exercise corporate responsibility to turn consumer demand into real market potential.

So, how should the policy be utilized, and how can consumer awareness and acceptance of health products be enhanced through R&D and marketing?

Li Yan said, first of all, many people have an inherent concept is that health food is for special populations, healthy people do not need, so we need to change this concept to expand the audience of health food.

Secondly, we should pay attention to the premium price of the products. On the one hand, enterprises can try to reduce the cost from the whole supply chain, and on the other hand, they can synchronize the exploration to improve the brand value of the enterprise and enhance the willingness to pay of the consumers.

From the perspective of the "three highs" of high-performance governance, high-quality development and high-quality life, Ma Liang, a researcher at the National Institute of Development and Strategy of Renmin University of China and a professor at the School of Public Administration, believes that

The SUNHOPE brand embodies the values of the company's desire to help more people in need through the power of public welfare, which should continue to be communicated in a healthy and professional manner.

Calling on all employees to participate in the company's public welfare projects, bringing each employee's understanding of health, beauty and life to the public and realizing value co-creation.

SUNHOPE, which has been in the Chinese market for 30 years with an upward attitude, has proved its business model and value to a certain extent.

Will its dream of perpetual operation be renewed in the future? This is a question that needs to be left to the test of time.

What is clear, however, is that the battlefield of direct marketing, which is extremely close to consumer needs, tests not only the ability to gain insights into the product and the market, but also the sales network and traffic,...

Also test the policy and industrial thinking, and from this point of view, for their own high-quality development goals set up SUNHOPE, has found their own firm to go.

In the action of actively exploring its own new growth point, SUNHOPE will also take the initiative to assume the responsibility of contributing to economic development, which is the future of SUNHOPE that can be foreseen at the beginning of the new year of 2024.