Source: Consumer Daily

https://www.xfrb.com.cn/content/202609/16/c1633987.html

Recently, Sunhope, a company that has been deeply involved in the health industry for 33 years, has launched the 41st stop of its "Travel the World with Sunhope" program - a study and exchange trip to Kuala Lumpur, Malaysia, organizing national members to go abroad for study and improvement. Different from traditional sightseeing tours, this cross-border event adheres to the pragmatic concept of "learning through travel and empowerment through practice", organically combining global experience expansion, new product knowledge training, and career growth support. It aligns with the national development direction of stabilizing employment, encouraging small and micro entrepreneurship, and activating grassroots economy. It continues to explore the integrated development path of "cultural tourism and study + individual entrepreneurship", helping ordinary practitioners grow steadily and injecting gentle and lasting vitality into the local micro-circulation of people's livelihood and economy.

Currently, the overall market size of Chinese-style health preservation stands at 1.2 trillion yuan, with over 900 million people in China suffering from sub-optimal health, providing a vast market foundation for the light nourishing aesthetics sector. The continuous release of demand for comprehensive health consumption has also created enormous development space for inclusive micro-entrepreneurship and flexible employment. The "Travel the World with Sunhope" study and research activities have been steadily carried out for 20 years. After long-term accumulation and orderly optimization, they have successfully completed 41 global trips, accompanying nearly 70,000 industry practitioners and entrepreneurial students to participate in study and research for improvement. It is a long-term and normalized member growth project for the enterprise. The activities have abandoned the single mode of travel benefits and gradually developed into a comprehensive growth platform for "vision expansion, professional improvement, entrepreneurial exchange, and resource sharing". Over the past two decades, the project has always been based on the original intention of inclusive empowerment and pragmatic education. Using global travel as a carrier, it helps grassroots entrepreneurs break through geographical and informational constraints, learn advanced business ideas, update industry cognition, broaden their horizons, and steadily promote the quality and upgrading of their personal careers.

Based on industry and staying true to our original aspiration, Sunhope promotes cultural tourism to enhance income and solidly advances the work of empowering people's livelihood and employment

Photos from the evening event at the 41st stop of the Sunhope World Tour

This trip to Kuala Lumpur leverages the commercial atmosphere of Malaysia's international metropolis and the cutting-edge health and wellness industry environment to create an immersive learning experience for members. Members will visit the core business districts of Kuala Lumpur, observe the business formats of the Southeast Asian health market, compare the development differences between domestic and international industries, and intuitively experience the international development trends of cross-border consumption and the health industry. Relying on the city's core values of openness, coexistence, and win-win development, we aim to guide entrepreneurs to break away from the rigid thinking of traditional offline business operations, break the outdated model of "sitting in a store and passively waiting", learn to plan the local market from a global perspective, explore new consumer demands, and provide new ideas for personal career breakthroughs and expansion.

To ensure that every study tour is fruitful and applicable, this Kuala Lumpur station adopts a combined approach of "cross-border study tour + online new product promotion", replacing formalistic promotion with practical training. Systematic lectures are conducted focusing on practical content such as market implementation, daily operations, and product applications. Leveraging the cross-border study tour scenario, the event simultaneously initiates online live sharing of new products, establishing a bidirectional channel that integrates offline practical learning with online simultaneous dissemination. During the training process, Sunhope lecturers provide detailed explanations on the core advantages, applicable scenarios, market value, and implementation methods of the brand's newly launched products, sharing practical tips on attracting and expanding customers, maintaining private domains, and enhancing store efficiency. Additionally, focusing on the practical development needs of entrepreneurs such as steady startup, continuous team growth, and efficient terminal operations, mature and referenceable business systems are shared to help participating members strengthen their professional foundation and enhance their daily operation and service capabilities.

Based on industry and staying true to our original aspiration, Sunhope promotes cultural tourism to enhance income and solidly advances the work of empowering people's livelihood and employment

In the Malaysian cross-border live broadcast, Sunhope's new product made its blockbuster debut. At the live broadcast site, members were earnestly learning product knowledge

With 33 years of deep involvement in the real economy of the health industry, Sunhope has always been in line with the national policy direction of supporting flexible employment, supporting small and micro enterprises, and activating private vitality. It has been deeply engaged in the lightweight and low-threshold micro-entrepreneurship model, adapting to the entrepreneurial and income-increasing needs of the general public. Compared to traditional entrepreneurial methods that require heavy investment and high risk, Sunhope's micro-entrepreneurship has a moderate entry threshold and controllable investment, suitable for various groups such as mothers, side-hustlers, returning entrepreneurs, and business owners transitioning from brick-and-mortar to online operations. Relying on a well-established supply chain, a regular training system, and a comprehensive accompanying support mechanism, Sunhope has built a benign entrepreneurial environment featuring "guidance for entry, assistance for operation, and a path for growth," providing a stable and secure entrepreneurial platform for the general public to engage in flexible employment and independently increase their income. In the first quarter of 2026 alone, Sunhope drove over 11,000 person-times of internal and external employment services through 239 offline business activities nationwide, opening up a transformation path of "training, employment, and income increase.".

In terms of development model, Sunhope continuously explores the integration path of "global research and study exchange + individual entrepreneurship support", enriching the forms of grassroots entrepreneurship cultivation. Traditional entrepreneurship cultivation mainly focuses on offline classes and online teaching. Sunhope extends the learning and exchange scenario to global research and study trips, relying on the company's 41-station walking accumulation to build cross-regional communication channels for entrepreneurs from all over the world. Members exchange business experiences, share industry resources, and assist each other in growth during the research and study process, promoting individual business from independent exploration to mutual progress. At the same time, the company continues to optimize entrepreneurship support measures, continuously improving from product supply, skill training, operational guidance, store services, and other aspects, forming a comprehensive and normalized empowerment system, steadily exploring a universally applicable inclusive entrepreneurship development model.

For a long time, Sunhope has adhered to its foundation in physical entities and service to the people's livelihood. Relying on a comprehensive online and offline integration layout, it has established a network for entrepreneurship and employment services that is rooted in the market and serves the grassroots. This network continuously drives the public to start their own businesses, maintain stable employment, and flexibly increase their income, forming a multi-level and normalized effect on promoting people's livelihood. Offline physical stores provide a large number of stable employment positions for society, assisting grassroots personnel in finding employment nearby and steadily increasing their income. The online lightweight entrepreneurial model adapts to the flexible employment needs of various groups, effectively activating idle social labor and broadening the income-increasing channels for the general public. Over the past two decades, nearly 70,000 research and study students have completed their ability improvement and career advancement through normalized empowerment, becoming a true epitome of flexible entrepreneurship and stable employment at the grassroots level. This development pattern of "physical employment + flexible entrepreneurship + diversified income increase" aligns with the social development needs of stabilizing employment, safeguarding people's livelihood, and promoting domestic demand. It supports the steady development of grassroots individuals and contributes to the smooth operation of the social economy.

The "Travel the World with Sunhope" Kuala Lumpur 41st Station Research and Exchange and New Product Sharing Event came to a successful conclusion. This event represents Sunhope's solid accumulation over 33 years of deepening its industrial foundation and 20 years of adhering to global research and empowerment. It also reflects the company's normalized practice of nurturing talents through research, supporting operations with products, and stabilizing people's livelihood through entrepreneurship. Over the past 20 years, with 41 stops around the world and nearly 70,000 people empowered, Sunhope has established a virtuous development pattern of "research and empowerment, solid industrial foundation, and serving the people's livelihood". In the future, Sunhope will continue to deeply cultivate the real economy of the great health industry, steadily optimize the global research system, product iteration system, and inclusive entrepreneurial support mechanism, and continue to provide growth platforms for ordinary entrepreneurs and help increase grassroots employment income. With steady and pragmatic corporate actions, it will continue to enrich the development practice of "culture and tourism + employment".