Source: China Economic Net
https://page.om.qq.com/page/Odgcr_D-zZ8OBMhu8i54inOA0
Recently, Sunhope organized its core members to travel to Kuala Lumpur, Malaysia, to participate in a cross-border research and empowerment training activity. This event broke away from the traditional single form of outbound study tours and sightseeing, focusing on international vision development, professional skill upgrading, and long-term business empowerment. It integrated diverse empowerment content such as cutting-edge new product training, entrepreneurial mindset iteration, and innovative business model analysis, providing a high-quality platform for entrepreneurs to connect with the international community, enhance their professional skills, and achieve win-win development. Relying on this immersive overseas research and practice, Sunhope deeply implemented the innovative model of light nourishing aesthetics curators, closely adhering to the core of new productive forces development, continuously exploring new business forms and employment patterns, opening up a new path for sustainable development for the public to start light businesses and engage in flexible employment, and injecting pragmatic momentum into the industry's transformation and upgrading as well as the improvement and expansion of people's livelihood and employment.
From cross-border learning to full-domain empowerment, Sunhope helps build a new ecosystem for people's livelihood and employment
Sunhope members taking photos and checking in at the Dutch Red House Square in Malaysia
With over three decades of deep involvement in the health and beauty industry, Sunhope has always adhered to its core philosophy of "empowering individuals, facilitating entrepreneurship, and achieving win-win development". It has continuously broken down regional development barriers and established a normalized and three-dimensional international talent cultivation and entrepreneurship empowerment system. The "Travel the World with Sunhope" cross-border research and study program has spanned two decades, covering more than 20 countries and regions across five continents. To date, the program has completed 41 global trips, accompanying nearly 70,000 practitioners in achieving overseas research and study improvements. This Kuala Lumpur cross-border research and study is an important measure for Sunhope to implement full-staff empowerment and facilitate long-term growth for practitioners. During the event, the brand closely follows the global development trends and real market demands of the health and beauty industry, conducting high-density and highly practical special training on new products. It comprehensively dissects the core technological advantages of the brand's new products, the research and development logic of the Five Elements health preservation, scenario-based application solutions, and market-oriented operation ideas, helping participants accurately capture the new opportunities in the health and beauty industry in 2026, fill professional knowledge gaps, upgrade core abilities in product practical operation and market promotion, and achieve comprehensive iteration of professional qualities.
Compared to conventional skill training, this overseas study tour focuses more on comprehensively enhancing entrepreneurs' comprehensive literacy and broadening their horizons. Through immersive activities such as on-site visits to the local Malaysian market, in-depth cross-border industry exchanges, and experience sharing from outstanding practitioners, the students are assisted in breaking through the inherent thinking limitations of traditional offline operations and aligning with the international development concept of the healthy aesthetics industry. The students delve deeply into overseas lightweight entrepreneurial models, refined user service systems, and scientific physical and mental maintenance operation logics, effectively addressing the pain points of traditional beauty industry entrepreneurship such as high entry barriers, rigid models, and sluggish growth. They comprehensively enhance their abilities in market research and judgment, team management, innovative customer acquisition, refined services, and other comprehensive capabilities, truly realizing the core value of the study tour: "Going abroad to broaden horizons and returning empowered after learning to enhance career development.".
With the upgrading and iteration of consumption, the public's concept of health and beauty has undergone a comprehensive innovation. Say goodbye to the radical and short-term traditional maintenance methods, and step into a new stage of pleasant, sustainable, and lifestyle-oriented maintenance, achieving multi-dimensional comprehensive upgrading. Based on the new trends in the industry, Sunhope relies on the international empowerment results of this cross-border study in Malaysia to innovatively launch the light nourishing aesthetics manager model. This model breaks the traditional passive business thinking in the beauty industry, with "active leadership, independent planning, and free-spirited operation" as its core, allowing practitioners to independently control the pace of their careers and flexibly plan their development paths.
Leveraging its core strengths of "low investment, low pressure, high flexibility, and high growth," Sunhope's light nurturing aesthetics manager model precisely aligns with the current flexible employment market demands, focusing on empowering diverse groups such as young entrepreneurs, career transitioners, full-time mothers, and freelancers. Relying on the brand's mature supply chain, comprehensive training system, and one-on-one entrepreneurial support services accumulated over more than three decades, Sunhope provides each manager with full-chain support including product output, technical instruction, market guidance, traffic support, and operational empowerment. Entrepreneurs with no foundation can quickly master core skills such as light body management, five-element nurturing internal adjustment, and life aesthetics creation, enabling them to quickly launch their personal aesthetics business.
Currently, the country is fully promoting the construction of new productive forces, encouraging the cultivation of new types of employment opportunities based on new industrial forms and innovative models, expanding the flexible employment market, and facilitating high-quality and full employment. In accordance with the relevant requirements of the "Action Plan for Stabilizing Employment, Expanding Capacity, and Improving Quality", emerging consumer industries need to actively cultivate new forms of employment that are lightweight and lifestyle-oriented, and tap into the potential of employment for people's livelihood. The Sunhope Light Nourishing Aesthetics Manager model is a pragmatic practice of new productive forces in the field of people's livelihood employment. It promotes the upgrading of employment forms through industrial model innovation, highly aligning with the national development direction of stabilizing employment, promoting income growth, and expanding industrial forms.
Sunhope focuses on the employment innovation track, primarily serving flexible employment groups such as young entrepreneurs aged 18-45, career transitioners, and full-time mothers. The Sunhope brand has long relied on regular overseas and domestic research and study, as well as systematic skill training, to continuously cultivate new aesthetic industry talents with international vision, professional competence, and innovative thinking, thus continuously providing high-quality manpower for the transformation and upgrading of the health and beauty industry.
With years of deep involvement in the health and beauty industry, Sunhope has always deeply integrated brand development, industrial upgrading, and social responsibility. Adhering to its original industrial aspirations, Sunhope has been deeply engaged in the empowerment track, continuously fulfilling its responsibility to benefit the people and promote employment through innovative models. In the future, Sunhope will continue to deeply explore new productive forces, constantly optimize the empowerment system for light nourishing aesthetics practitioners, upgrade the international research and training platform, enrich core course content such as the Five Elements of Fine Nourishment, Scientific Light Control, and Life Aesthetics, and continuously lower the threshold for mass entrepreneurship and employment. At the same time, it will continue to expand the flexible employment track for young people, cultivate more new aesthetic employment positions, empower individual growth through industrial innovation, boost people's livelihood income through model upgrades, and continuously build a diverse, flexible, and high-quality new ecosystem for employment and entrepreneurship, contributing corporate strength to the healthy development of the industry and the stability and sustainability of social employment.