Reproduced from Jiangnan Metropolis Daily: Cultural Empowerment for Industrial Upgrade, Domestic Fragrance Market Ushers in a New Era of Oriental Botanical Extracts http://www.jnds.com.cn/2026/0423/407213.shtml
In recent years, with the in-depth implementation of national strategies such as "promoting the creative transformation and innovative development of excellent traditional Chinese culture", cultural confidence is gradually transforming into a powerful consumer driving force. The "2023 China Consumer Market Development Report" released by the Research Institute of the Ministry of Commerce points out that domestic brands have continuously improved their consumer recognition in various fields such as beauty and makeup, personal care, and clothing. Among the "post-90s" and "post-00s" groups, over 75% of the respondents indicated that they "prefer to choose products with Chinese cultural elements". This trend is not only reflected at the consumer end but also drives the transformation and upgrading of the industrial end. According to data from the National Bureau of Statistics, the number of domestic cosmetics and personal care products registered in 2023 increased by 23.6% year-on-year, with a market share exceeding 42%, an increase of nearly 15 percentage points compared to five years ago. Policy guidance and market feedback have formed a positive interaction, indicating that the "China-Chic" phenomenon has evolved from a consumption phenomenon into an important force in industrial restructuring.
According to the filing data from the National Medical Products Administration and the "2023-2024 Special Research Report on the Development of China's Fragrance Industry" released by the media, the domestic high-end personal care product market has experienced explosive growth, with particularly significant growth in categories featuring "Oriental Aesthetics" and "Plant-Derived Technology". In 2023, the online sales of domestic fragrance-based personal care products increased by 67% year-on-year, and their share in the high-end personal care market jumped from 12% in 2020 to 28%. Consumers' choice logic has undergone a profound transformation: from early focus on "cost-effectiveness" to a composite demand for "cultural identity", "emotional value", and "product quality". Especially in niche segments such as perfumes and fragrance shower gels, a wave of China-Chic, with "Oriental Narrative" as its core and "high-end positioning" as its extension, is accelerating. For example, scents with distinct Oriental characteristics such as "tea fragrance", "woody notes", and "Chinese herbal plant-derived" have seen a year-on-year increase of over 80% in search volume on mainstream e-commerce platforms, becoming the new favorite among young consumers. This localization shift towards "olfactory aesthetics" not only reflects the maturity of consumer attitudes but also signifies that Chinese brands are gradually gaining a voice in the high-end personal care field.
In this macroeconomic context, Sunhope, as a national brand with years of deep involvement in the health industry, actively responds to market changes and is committed to contributing to the rise of domestic products through technological innovation and cultural integration. The company has always adhered to the core principle of "consumer first", insisted on law-abiding and compliant operations, and strictly complied with national laws and regulations regarding product quality and consumer rights protection. In recent years, Sunhope has continuously increased R&D investment, optimized production processes, and improved product quality. Through continuous innovation and strict management, it has not only won the trust of consumers but also enhanced the company's core competitiveness.
The Sunhope Production and Research Center, covering an area of 50 acres
After long-term technological breakthroughs and market research, Sunhope successfully developed the Renousi Botanical Fragrance series. This series of products takes "Oriental luxury" as its core concept, transforming Chinese cultural imagery into perceivable olfactory and tactile experiences. In terms of fragrance design, Renousi abandoned the stiffness of traditional industrial essences and instead partnered with top international essence companies to seek inspiration deep within China. For example, "Blue Sea Forest" is based on the scent of Yunnan fir and cedar, blended with a hint of sea salt, creating an artistic conception of "seeing the sea deep within the forest"; "Breeze Brewing Tea" extracts the aroma molecules of Wuyi rock tea and Jianzhan pottery, recreating the scene of literati and scholars "brewing tea while listening to the wind". In terms of formula technology, the product combines natural plant-derived ingredients with nourishing factors such as ceramide and squalane through scientific proportioning, achieving the dual efficacy of "cleansing + nourishing". Its cleansing milk creates a dense and delicate foam through fine craftsmanship, with a gentle and skin-friendly touch, transforming the daily cleansing process into a soothing and relaxing care experience. This meticulous polishing of quality and experience has earned Renousi widespread market recognition in its early stages of launch, making it a highly regarded product in the domestic fragrance field.