Reproduced from · China Economic Net · The Rise of Domestic Brands: The Brand Transition from "Manufacturing" to "Smart Manufacturing"
http://city.ce.cn/fw/202604/t20260430_2940445.shtml
In recent years, with the in-depth implementation of national strategies such as "promoting the creative transformation and innovative development of excellent traditional Chinese culture", cultural confidence is gradually transforming into a powerful consumer driving force. The "2023 China Consumer Market Development Report" released by the Research Institute of the Ministry of Commerce points out that domestic brands have continuously improved their consumer recognition in various fields such as beauty makeup, personal care, and clothing. Among the "post-90s" and "post-00s" groups, over 75% of the respondents expressed a preference for products with Chinese cultural elements. This trend is not only reflected at the consumer end but also drives the transformation and upgrading of the industrial end. According to data from the National Bureau of Statistics, the number of domestic cosmetics and personal care products registered in 2023 increased by 23.6% year-on-year, with a market share exceeding 42%, an increase of nearly 15 percentage points compared to five years ago. Policy guidance and market feedback have formed a positive interaction, indicating that the "China-Chic" phenomenon has evolved from a consumption phenomenon into an important force in industrial restructuring.
According to the filing data from the National Medical Products Administration and the "2023-2024 Special Research Report on the Development of China's Fragrance Industry" published by the media, the domestic high-end personal care product market has experienced explosive growth, with particularly significant growth rates in categories emphasizing "Oriental Aesthetics" and "Plant-Derived Technology". In 2023, the online sales of domestic fragrance-based personal care products increased by 67% year-on-year, and their share of the high-end personal care market jumped from 12% in 2020 to 28%. Consumers' choice logic has undergone a profound transformation: from early focus on "cost-effectiveness" to a composite demand for "cultural identity", "emotional value", and "product quality". Especially in niche segments such as perfumes and fragrance shower gels, a wave of China-Chic, with "Oriental Narrative" as its core and "high-end positioning" as its extension, is accelerating. For example, scents with distinct Oriental characteristics such as "tea fragrance", "woody notes", and "traditional Chinese medicine plant-derived" have seen a year-on-year increase of over 80% in search volume on mainstream e-commerce platforms, becoming a new favorite among young consumers. This localization shift towards "olfactory aesthetics" not only reflects the maturity of consumer attitudes but also signifies that Chinese brands are gradually gaining a voice in the high-end personal care field.
In this macroeconomic context, Sunhope, as a national brand with years of deep experience in the health industry, actively responds to market changes and is committed to contributing to the rise of domestic products through technological innovation and cultural integration. The company always adheres to the core principle of "consumer first", insists on law-abiding and compliant operations, and strictly complies with national laws and regulations regarding product quality and consumer rights protection. In recent years, Sunhope has continuously increased R&D investment, optimized production processes, and improved product quality. Through continuous innovation and strict management, it has not only won the trust of consumers but also enhanced the company's core competitiveness.
The Sunhope Production and Research Center, covering an area of 50 acres
After long-term technical breakthroughs and market research, Sunhope successfully developed the Renovess Botanical Fragrance Series. This series of products takes "Oriental luxury" as its core concept, transforming Chinese cultural imagery into perceivable olfactory and tactile experiences. In terms of fragrance design, Renovess abandoned the harshness of traditional industrial essences and instead partnered with top international essence companies to seek inspiration deep within China. For example, "Blue Sea Forest" is based on the scent of Yunnan fir and cedar, blended with a hint of sea salt, creating an artistic conception of "seeing the sea deep in the forest"; "Breeze Brewing Tea" extracts aroma molecules from Wuyi rock tea and Jianzhan pottery, recreating the scene of literati and scholars "brewing tea and listening to the wind". In terms of formula technology, the product combines natural plant-derived ingredients with nourishing factors such as ceramide and squalane through scientific proportioning, achieving the dual efficacy of "cleaning + nourishing". Its cleansing milk creates a dense and delicate foam through fine craftsmanship, with a gentle and skin-friendly touch, transforming the daily cleaning process into a soothing and relaxing care experience. This meticulous attention to quality and experience has earned Renovess widespread recognition in the market since its launch, making it a highly regarded product in the domestic fragrance field.
Display of Renovex Botanical Fragrance Series Products
Looking ahead, Sunhope will continue to uphold the dual-driven strategy of "culture + technology" and further deepen its research on oriental plant-derived ingredients. The company plans to invest over 200 million yuan in research and development innovation in the next three years, focusing on breakthroughs in cutting-edge fields such as "micro-ecological skin care" and "mood-regulating fragrance". At the same time, it will expand its product matrix from hair care and body care to facial skin care, home fragrance, and other scenarios, creating a complete "oriental lifestyle aesthetics" ecosystem. In addition, Sunhope also plans to introduce the Renovage series to overseas markets through cross-border e-commerce channels, allowing global consumers to experience the unique charm of "oriental luxury". In the international high-end personal care market, Chinese brands are writing their own new chapter, rooted in culture and empowered by technology.