Forwarded from ·National Radio and Television Network·Guochao Booming: How Domestic Brands Are Reshaping the Consumer Market Landscape   https://www.cnr.cn/mspd/jrhm/20260422/t20260422_527595448.shtml

In recent years, with the in-depth implementation of national strategies such as "promoting the creative transformation and innovative development of excellent traditional Chinese culture", cultural confidence is gradually transforming into a powerful consumer driving force. The "2023 China Consumer Market Development Report" released by the Research Institute of the Ministry of Commerce points out that domestic brands have continuously improved their consumer recognition in various fields such as beauty makeup, personal care, and clothing. Among the "post-90s" and "post-00s" groups, more than 75% of the respondents stated that they are "more willing to choose products with Chinese cultural elements". This trend is not only reflected at the consumer end but also drives the transformation and upgrading of the industry. According to data from the National Bureau of Statistics, the number of domestic cosmetics and personal care products registered in 2023 increased by 23.6% year-on-year, with a market share exceeding 42%, an increase of nearly 15 percentage points compared to five years ago. Policy guidance and market feedback have formed a positive interaction, indicating that the "China-Chic" phenomenon has evolved from a consumption phenomenon into an important force in industrial restructuring.

According to the filing data from the National Medical Products Administration and the "2023-2024 Special Research Report on the Development of China's Fragrance Industry" released by the media, the domestic high-end skincare and haircare product market has experienced explosive growth, with particularly significant growth in categories emphasizing "Oriental aesthetics" and "plant-based technology". In 2023, the online sales of domestic fragrance-based personal care products increased by 67% year-on-year, and their share in the high-end skincare and haircare market jumped from 12% in 2020 to 28%. Consumers' choice logic has undergone a profound transformation: from early focus on "cost-effectiveness" to a composite demand for "cultural identity", "emotional value", and "product quality". Especially in niche segments such as perfumes and fragrance shower gels, a wave of China-Chic, with "Oriental narrative" as its core and "high-end positioning" as its extension, is accelerating. For example, scents with distinct Oriental characteristics such as "tea fragrance", "woody notes", and "traditional Chinese medicine plant-based" have seen a year-on-year increase of over 80% in search volume on mainstream e-commerce platforms, becoming a new favorite among young consumers. This localization shift towards "olfactory aesthetics" not only reflects the maturity of consumer attitudes but also signifies that Chinese brands are gradually gaining a voice in the high-end personal care field.

Against this macro background, Shanghe Company, as a national brand with years of deep involvement in the health industry, actively responds to market changes and is committed to contributing to the rise of domestic products through technological innovation and cultural integration. The company always adheres to the core principle of "consumer first", insists on operating in accordance with laws and regulations, and strictly complies with national laws and regulations on product quality and consumer rights protection. In recent years, Shanghe has continuously increased R&D investment, optimized production processes, and improved product quality. Through continuous innovation and strict management, it has not only won the trust of consumers but also enhanced the core competitiveness of the enterprise.

The Sunhope Production and Research Center, covering an area of 50 acres (Courtesy of the enterprise, published by CNR)

After long-term technical breakthroughs and market research, Sunhope successfully developed the Renousi Botanical Fragrance Series. With the core concept of "Oriental Elegance", this series of products transforms Chinese cultural imagery into perceivable olfactory and tactile experiences. In terms of fragrance design, Renousi abandoned the harshness of traditional industrial essences and instead collaborated with top international essence companies, seeking inspiration deep within China. For example, "Blue Sea Forest" is based on the essence of Yunnan fir and cedar, blended with a hint of sea salt, creating an artistic conception of "seeing the sea deep within the forest"; "Breeze Brewing Tea" extracts aroma molecules from Wuyi rock tea and Jianzhan pottery, recreating the lifestyle scene of literati and scholars "brewing tea and listening to the wind". In terms of formula technology, the product combines natural plant-derived ingredients with nourishing factors such as ceramide and squalane through scientific proportioning, achieving the dual efficacy of "cleaning + nourishing". Its cleansing milk creates a dense and delicate foam through fine craftsmanship, with a gentle and skin-friendly touch, transforming the daily cleaning process into a soothing and relaxing care experience. This meticulous polishing of quality and experience has earned Renousi widespread market recognition in its early stages of launch, making it a highly regarded product in the domestic fragrance field.

Renos Botanical Fragrance Series (Courtesy of the company, issued by CNR)

Looking ahead, Sunhope will continue to adhere to the dual-driven strategy of "culture + technology" and further deepen its research on oriental plant-derived ingredients. The company plans to invest over 200 million yuan in research and development innovation in the next three years, focusing on breakthroughs in cutting-edge fields such as "microecological skin care" and "mood-regulating fragrance". At the same time, it will expand its product matrix from hair care products to facial skin care, household fragrance, and other scenarios, creating a complete "oriental lifestyle aesthetics" ecosystem. In addition, Shanghe also plans to introduce the Renovate series to overseas markets through cross-border e-commerce channels, allowing global consumers to experience the unique charm of "oriental luxury". In the international high-end personal care market, Chinese brands are writing their own new chapter with culture as their root and technology as their wings。