Reproduced from CCTV Rongmei · From Business Practice to Social Co-construction: Sunhope Drives the New Employment Ecosystem with the Dual Engines of "Product + Training"http://cctvrm.com/#/detail?detailid=3569
In the first quarter of 2026, Sunhope Corporation ushered in the new year with a strong momentum, hosting 239 offline events intensively, covering diverse forms such as strategic discussions, product launches, professional skills training, and employment empowerment lectures. It fully responded to the national major strategic deployments such as "high-quality development", "rural revitalization", and "flexible employment", presenting a "new year report card" that combines economic efficiency and social warmth. These series of measures not only unified strategic cognition and consolidated product foundations, but also formed a reproducible and promotable "employment action roadmap". In the first quarter, it drove a total of over 11,000 internal and external employment services, injecting vigorous momentum into the sustainable development of the enterprise and the overall situation of stable employment in society.
Strategy guidance, product drive, and training empowerment: Building a new "three-wheel linkage" employment service model
Against the backdrop of the country's efforts to promote economic transformation and upgrading, as well as to facilitate high-quality and full employment, Sunhope has proactively integrated into the new development paradigm, deeply aligning its business operations with national strategies, and has explored an innovative path where "product strength + training strength = employment service strength".
The annual meetings gathered strength and unified strategic understanding: The series of annual meetings at the beginning of the year focused on the core proposition of "high-quality development", deeply interpreted the direction of national policies, strengthened the understanding and recognition of all employees towards strategies such as "dual carbon" goals, green economy, and common prosperity, clarified the responsibility of enterprises as market entities in stabilizing employment and promoting people's livelihood, and anchored the direction for the employment promotion work throughout the year.
Product conference, planning for new job positions: Focusing on the iterative upgrading of green technology product lines such as eco-friendly new materials and AI intelligent monitoring, the company proactively plans for job positions upstream and downstream in the industry chain. The simultaneous advancement of new product research and development and market expansion directly gives rise to emerging professional positions such as operation and maintenance management, data analysis, and intelligent system maintenance, accurately aligning with the incremental employment opportunities brought by "new infrastructure" and "digital economy".
Training and advocacy, transforming into action capability: Through systematic training and policy advocacy, Sunhope achieves dual-track parallelism of "internal training to enhance capability and external output to empower". Internally, it promotes employee skill upgrades to adapt to new technology and new process requirements; externally, it opens its curriculum system to partners, entrepreneurs, and job seekers, conducts customized skill training, and enhances their market competitiveness. This effectively responds to the "flexible employment" support policy, helping more workers achieve decent work and stable income growth.
Photos from the skill improvement meeting for direct sales representatives of Sunhope
After systematic analysis and effectiveness evaluation, Sunhope has initially formed a clear "employment action roadmap" - driven by product innovation and supported by a training system, it has built a closed-loop ecosystem from "job creation" to "ability matching", successfully creating a reproducible and sustainable transformation model of "employment service capability", contributing corporate strength to stabilize employment and safeguard people's livelihood.
Deepening public welfare: Warming children's hearts, lighting up the harbor, and building a comprehensive assistance network
While focusing on enterprise development, Sunhope has always adhered to the public welfare philosophy of "giving back to society with what it has received", continuously deepening its strategic cooperation with the China Guanghua Science and Technology Foundation, and promoting the "Sunhope Warming Young Hearts, Guanghua Lighting the Harbor" series of public welfare actions. It is committed to promoting comprehensive development and equal rights for young people through educational equity, and assisting in the implementation and rooting of the rural revitalization strategy.
Sunhope Company's "Sunhope Warming Young Hearts, Lighting Up the Harbor with Glory" Series of Public Welfare Actions - Photos from the Event in Lingqiu County, Shanxi
The "Sunhope Warm Home" charity initiative, launched on the eve of New Year's Day 2026, concluded successfully on New Year's Eve. During this period, the Sunhope Charity Foundation, in collaboration with the Central Committee of the Communist Youth League's China Guanghua Science and Technology Foundation, Tianjin Civil Affairs Bureau, Tianjin Women and Children Development Foundation, Tianjin Social Assistance Foundation, and multiple local charitable organizations, established a widely-covered and efficiently-responsive public welfare collaboration network. They donated self-owned brand health products worth a total of 5 million yuan to left-behind children's families, disadvantaged groups, and grassroots communities nationwide, effectively addressing the concerns and difficulties of the people, ensuring that thousands of families enjoy a peaceful and prosperous New Year, and interpreting the development concept of "people first" through practical actions.
Meanwhile, the "Smart Village" empowerment program was officially launched. Sunhope, leveraging its strengths in health technology and training systems, has deeply selected township areas. It not only provides industrial assistance funds but also focuses on "teaching people how to fish": introducing systematic skill training courses, conducting brand incubation guidance, and deploying a team of professionally qualified trainers to help job-seeking youth and returning talents connect with the green economic industry chain, thereby stimulating the endogenous development momentum of villages. This program is committed to placing job seekers of different backgrounds on a more equal skill starting line, truly achieving "self-sustaining" revitalization, and injecting sustainable talent vitality into "village revitalization".
Strategic upgrade: Paradigm shift from market competition to "value symbiosis"
In 2026, Sunhope is undergoing a profound paradigm shift - accelerating its transformation from a "business competitor" in the traditional sense to a "co-creator of social value". The corporate strategy is no longer limited to the competition for market share, but is committed to building a "value symbiosis" that connects business success, industrial upgrading, and social welfare.
Product-driven employment: Relying on eco-friendly materials and AI intelligent monitoring technology, Sunhope continuously introduces green solutions. The application of new technologies naturally gives rise to new positions such as operation and maintenance, data management, and intelligent services, capturing the employment growth amidst the green economic transformation.
Ecological collaborative co-construction: The role of enterprises extends from being a single product provider to being a full-chain supporter - serving the growth of partners, empowering employees to enhance their value, and assisting the development of public welfare objects, forming a three-dimensional support ecosystem covering the consumer side, production side, and social side.
Vision sublimation: Keep pace with the times and resonate with the country
The development trajectory of Sunhope resonates with the national theme of "high-quality development" and the strategic goal of "dual carbon". Enterprises are no longer just creators of economic value, but also participants and promoters of social progress. The transition from being "business practitioners" to "co-creators of social value" marks Sunhope's entry into a new stage of sustainable development.
In the future, Sunhope will continue to uphold its original aspiration of "using technology for the betterment of society and serving the country through industry", using product innovation as the brush, public welfare warmth as the ink, and employment empowerment as the bridge, to write a new chapter of coexistence and prosperity between the enterprise and society, and to contribute a solid and warm force in the journey of supporting the Chinese path to modernization.