——From product innovation to industry empowerment, a direct selling enterprise's answer sheet in the era
Reproduced from · China Consumer Journal · Sunhope: Charting a New Vision for National Well-being in the 14th Five-Year Plan with "Sustainable Health"https://zxb.ccn.com.cn/html/zxb/20260315/136950.html
Figure 1: The Sunhope Production and R&D Base located in Tianjin
Figure 2: Sunhope's automated production equipment
With the successful conclusion of the 14th Five-Year Plan, China has entered a new phase of the 15th Five-Year Plan centered on high-quality development. The national strategy prioritizes people's health, accelerating the implementation of "Healthy China 2030" and deeply advancing the transition to a green and low-carbon future. Against this backdrop, the health industry is shifting from mere scale expansion to meticulous cultivation, evolving from product supply to comprehensive health solutions for people's entire life cycle, and extending from commercial value to social value co-creation. Shanghe Company, a health enterprise that has been deeply rooted in the Chinese market for nearly three decades, adheres to the principle of "integrity and innovation," with "quality as the sail and steadiness as the rudder." In 2025, it delivered a solid and vibrant annual report card and outlined a clear development blueprint for 2026.
1. Upholding principles and innovating: laying a solid foundation for high-quality development through scientific research and compliance
In 2025, Shanghe focused on the main theme of "high-quality development" and invested equally in technological innovation, quality control, and green operations, thereby establishing a solid corporate competitive advantage.
Facing the profound transformation of the consumer market towards "precision" and "scientification", Shanghe deeply integrates cutting-edge scientific research into its product system and entrepreneurial ecosystem. The company systematically releases industry-leading guidelines for "precision skincare", continuously increases R&D investment in areas such as bioactive ingredient extraction, functional food science, and nutritional synergistic effects, and deepens cooperation with top domestic and international research institutions and universities to ensure the reliability and progressiveness of product efficacy. Its multi-dimensional product matrix covering nutritional health, beauty and skincare, and personal care is continuously meeting consumers' refined needs in sub-health conditioning, family health management, and other aspects.
Quality and compliance are the unshakable lifelines of Shanghe. In 2025, the company comprehensively upgraded its compliance system, with the "Business Ethics Code" as the core, to build an intelligent management system covering the entire supply chain. Through special meetings, series of trainings, and online support, it ensures that the concept of compliance is deeply rooted in people's hearts. On the production side, Shanghe relies on its high-standard production base in Tianjin, strictly enforces GMP standards, and achieves full traceability from raw material storage to finished product delivery through hundreds of testing procedures. Its quality management system has successfully passed multiple international certifications such as ISO9001, ISO22000, and HACCP, and has been selected as a "Typical Case of Innovative Practices for Enterprises to Implement Main Responsibility for Food Safety" by the State Administration for Market Regulation.
It is particularly noteworthy that Shanghe has actively responded to the national deployment of "Internet plus AI supervision", becoming one of the first food production enterprises in Tianjin to adopt this smart supervision model. Since the end of October 2025, the enterprise has achieved real-time cloud uploading of information on each batch of raw materials, key processes, and factory inspection results, making supervision more transparent, traceability more efficient, and risks more controllable. This is not only an active sharing of "health examination data", but also a solemn commitment to consumers.
In terms of green operations, Shanghe has deeply embedded the concept of sustainable development throughout the entire industry chain. The Tianjin base has implemented measures such as photovoltaic power generation, energy-saving building materials, and water resource recycling, significantly reducing its carbon footprint. The product packaging continues to promote reduction and lightweighting, and explores the application of degradable materials, effectively responding to the national "dual carbon" strategy.
This year, Shanghe's brand strength and sense of responsibility have won widespread recognition: it was awarded the title of "2025 Made in China - Consumer Trusted Brand" by China Industry News; selected as an "Excellent Case of Practicing Food Safety and Quality Control" jointly sponsored by China Food News and the China Non-staple Food Circulation Association; and its high-quality development practices were also included in the "Innovation and Advancement: 2025 Made in China - Consumer Trusted Brand Development Research Report".
II. Keeping responsibility in mind: Public welfare DNA fosters a culture of benevolence in enterprises
The true height of an enterprise is not only reflected in its business achievements, but also in its social responsibility. By the end of 2025, Sunhope's philanthropic footprint had spread across 25 provinces, autonomous regions, and municipalities in China, with a total of 274 Sunhope public welfare schools built, 183 Sunhope libraries established, and a total of 68.09 million yuan invested in charitable funds, directly benefiting more than 120,000 students. Behind these numbers are lives that have been illuminated: children in the mountainous areas of Yunnan reciting texts in bright classrooms for the first time, students in rural areas of Gansu exposed to the outside world through Sunhope libraries, and left-behind children in Henan finding companionship and spiritual solace in Sunhope libraries. Sunhope's philanthropy goes beyond "building schools" and lies more in "educating people" and "empowering".
In recent years, Sunhope has continuously promoted the transformation of its public welfare model from "transfusion-based assistance" to "hematopoietic development". With the "Let Love Spread Out" public welfare season as the core carrier, the company has mobilized brand operators, employees, partners, and the public to form a powerful public welfare force. Every spring and autumn, hundreds of public welfare actions are carried out simultaneously across the country - ranging from basic support such as material donations and campus repairs, to quality development activities such as health lectures, science experiment classes, and art workshops, truly achieving "material + spiritual" dual care.
It is particularly noteworthy that Shanghe has innovatively established a five-dimensional linkage strategic framework encompassing "public welfare + sports + media + 'dual carbon' + rural revitalization", enabling public welfare actions to resonate with national strategies. This systematic, platform-based, and sustainable public welfare ecosystem not only amplifies the influence of benevolent deeds but also enables every participant - whether it is a Shanghe partner, employee, or recipient - to become a transmitter of love. As a brand manager who has participated in educational assistance activities for ten consecutive years said, "What we donate is not only money, but also hope; what we receive is not only gratitude, but also growth."
For over three decades, Sunhope has been deeply committed to its mission without interruption, embodying the profound meaning of "business towards goodness" through its actions: public welfare is not a cost, but an investment; not a burden, but a mission. This spirit of profound love from the enterprise is manifested through its continuous public welfare activities, reflecting its social responsibility in promoting educational equity, fostering social harmony, and contributing to common prosperity.
III. Ecological Empowerment: Building a New Paradigm for the Industry that is Compliant, Professional, and Prosperous for All
As the direct sales industry accelerates towards a new stage of standardization and professionalization, Shanghe has always regarded compliant operation and law-abiding self-discipline as the cornerstone of its corporate development. The company strictly adheres to relevant national laws and regulations, continuously improves its internal compliance management system, actively implements industry self-discipline guidelines, and takes practical actions to maintain market order and protect consumer rights and interests.
In 2025, as one of the first pilot enterprises in Tianjin for "Internet plus AI supervision", Shanghe successfully completed the task of docking with the smart supervision platform deployed by relevant national departments. This measure not only reflects the company's high emphasis on food safety and compliant operations, but also demonstrates its forward-looking vision of actively embracing transparent and intelligent supervision, setting a practical example for the industry to learn from.
Meanwhile, Sunhope continues to optimize its entrepreneurial support system: through the "Proactive Joint Service Secretary Team", it provides brand operators with full-process services ranging from consultation, orders to after-sales, significantly enhancing operational efficiency and business experience; relying on a professional training system that integrates online and offline resources, it systematically improves practitioners' health knowledge, product awareness, and service capabilities; and advocates the concept of "business towards goodness", encouraging operators to actively participate in public welfare initiatives while pursuing career growth, thus achieving the unity of personal value and social value.
As a result, a virtuous ecosystem featuring value co-creation and outcome sharing among "enterprises-practitioners-consumers-society" is increasingly mature, which not only enhances the sense of belonging and sustainable development ability of partners, but also injects stable and lasting momentum into promoting the high-quality and healthy development of the direct selling industry.
IV. Looking Ahead to 2026: Uniting for a Long-term Vision, Jointly Writing a New Chapter
Building on the solid foundation of high-quality development in 2025, Shanghe has a clearer and more determined plan for its development path in 2026. In the new year, the company will continue to increase its investment in scientific research, focus on cutting-edge technologies in the fields of health and beauty, deepen innovative exploration in the directions of precision nutrition, functional skin care, and immune support, and strive to create a more excellent, more scientific, and more closely aligned product system that meets the real needs of consumers, allowing technology to truly serve human health throughout the entire life cycle.
Meanwhile, Sunhope will further optimize its entrepreneurial support platform by upgrading digital tools, improving service systems, and strengthening professional training, providing a more efficient, warmer, and more growth-oriented entrepreneurial environment for every business partner. The company firmly believes that only by empowering individuals can the ecosystem be activated; only by achieving success for partners can value be created together. Therefore, Sunhope will continue to promote the transformation from "doing business" to "building a career", helping more people achieve personal value while achieving sustainable growth in their careers.
The significance of time is imparted by those who strive. In 2026, Shanghe will continue to uphold the business philosophy of "integrity, stability, and pragmatism", with "sustainable health" as its core strategy. It will deepen the four-dimensional integration of technology, quality, greenness, and responsibility. On the new journey of high-quality development during the "14th Five-Year Plan" period, Shanghe will unswervingly contribute greater "Shanghe strength" to improving the health level of the whole people, promoting the standardized development of the industry, and facilitating common prosperity.