Reproduced from · China Economic Net · Using technology to convey warmth, SunHope's public welfare initiative fulfills its commitment to "bringing warmth to countless households with good products"
http://tech.ce.cn/xx/202602/t20260226_2790127.shtml
As the new year begins with warmth, the Sanghe Foundation took action to spread corporate care during the 2026 Spring Festival, when countless households looked forward to reunion. Officially launching the "Warm Home" series of charitable initiatives, the foundation collaborated with diverse nonprofit forces to deliver health care to various disadvantaged groups across the nation. With responsibility and dedication, it infused the festive season with heartwarming energy, fulfilling its unwavering promise of "high-quality products warming ten thousand homes.".
It is reported that the "Warm Home" series of charity initiatives, launched on the eve of New Year's Day 2026 and lasting until the eve of the lunar New Year, have established a comprehensive and widely-reaching public welfare support network through close collaboration with the China Youth Development Foundation, the Tianjin Municipal Civil Affairs Bureau, the Tianjin Women and Children Development Foundation, the Tianjin Social Assistance Foundation, and various local charitable organizations. The Shanghe Public Welfare Foundation has donated self-branded health products worth a total of 5 million yuan to left-behind families, disadvantaged groups, and grassroots communities across the country, effectively alleviating public hardships and ensuring a safe and prosperous New Year for the people.
High-quality products as the medium to build a strong health defense line for a warm winter
Unlike simple material donations, this Shanghe charity initiative always focuses on "Precision Empowerment for Healt
h." Every donated product is meticulously selected and sourced from Shanghe's own high-quality health categories, including immunity-boosting nutritional supplements and practical items tailored to home health needs. The donations precisely align with winter health maintenance requirements, with special attention to the physical and mental well-being of key groups such as left-behind elderly, students, and single-parent mothers, ensuring every donation delivers tangible benefits.
Winter is a critical period for health, serving as a "challenge" for left-behind elderly and children. They lack systematic health protection guidance and face the practical dilemma of insufficient access to quality protective resources.
The head of the Shanghe Charity Foundation stated in an interview, "The products donated this time are all self-developed and manufactured by our company, ensuring quality and focusing on nutritional supplementation. We hope these products can deliver the concept of health and genuine care to every family in need, allowing them to feel warmth during the holidays while also providing additional health protection."
SunHope's charitable transport vehicles, loaded with supplies of love, set off from SunHope's headquarters to head to the aid regions
As of now, various types of caring health products have been successively distributed in many places across the country, receiving widespread praise from the recipients. Many left-behind elderly recipients have expressed that this "health gift package" is both practical and thoughtful. It not only addresses the challenges of winter health maintenance but also makes them feel the care and warmth from society. Grassroots community workers have also reported that the products donated by SunHope precisely meet the needs of vulnerable groups in the community, providing strong support for the community's winter relief efforts.
Behind the public welfare action lies the foundation of over three decades of research and development
Since its establishment in 1993, SunHope has always regarded "technological innovation" as the core driving force for its corporate development, establishing a professional R&D team and a comprehensive R&D system. With the product development philosophy of "nutrition, immunity, and metabolism", SunHope integrates traditional Chinese health culture with modern Western medical technology, and is committed to developing high-quality health products that better meet the needs of Chinese people. These products have not only won widespread recognition in the market and among consumers but have also naturally become trusted health resources in public welfare initiatives.
The relevant person in charge of SunHope's R&D team introduced that the health products donated this time have undergone long-term market research and technical polishing. From raw material selection, formula development to production testing, every link strictly follows the ISO9001 quality management system standard to ensure the safety, effectiveness, and practicality of the products. "Our original intention in developing products is not only to meet consumers' health needs, but also to enable high-quality health resources to benefit more groups, especially those in difficulty," the person in charge said. "Philanthropy is not a temporary act, and research and development are not something that can be achieved overnight. We will always adhere to our original intention in research and development, and let the promise of 'good products warm millions of households' be realized not only in the market but also in philanthropy."
In order to make research and development more closely aligned with real-world needs, the SunHope R&D team conducts user research and data analysis throughout the year, continuously optimizing product formulas for different groups of people, balancing functionality and cost-effectiveness. The donated products selected this time are carefully matched categories from the existing mature product line, taking into account the needs for winter health protection. Behind each product is the natural continuation of SunHope's "people-oriented" R&D philosophy.
Multiple parties collaborate to build a precise public welfare ecosystem
The maximization of public welfare effectiveness cannot be achieved without the collaborative efforts of professional forces. To ensure that donated materials efficiently and accurately reach the most needy populations, the SunHope Charity Foundation breaks away from the single public welfare model, actively collaborates with various authoritative charitable organizations and grassroots institutions, and builds a public welfare synergy of "enterprises providing quality products + professional institutions executing efficiently + grassroots organizations connecting accurately", making the transmission of love more targeted and effective.
It is understood that in this "Warm Home" series of charitable actions, various partnered public welfare organizations and grassroots institutions fully leveraged their own strengths, utilizing grassroots network resources and professional evaluation systems to accurately assess the distribution and actual needs of left-behind families and disadvantaged groups. They established detailed ledgers for aid recipients to ensure that donated materials were "sent to the right people and used in the right places". At the same time, they arranged for dedicated personnel to be responsible for the distribution, transportation, and guidance on usage of materials, and simultaneously provided supporting services such as health knowledge explanations to help the recipients use health products correctly, truly achieving "donations with warmth and assistance with strength".
"SunHope's public welfare practice is most recognized for its professionalism and precision," commented the relevant project leader of the China Guanghua Science and Technology Foundation of the Communist Youth League Central Committee. "They not only proactively provide high-quality donated materials, but also respect the professionalism of public welfare undertakings. They actively cooperate with us in carrying out work such as identifying beneficiaries and distributing materials. The collaborative efforts of both parties have not only improved the efficiency of public welfare actions but also ensured the precision of assistance, truly putting love into practice and benefiting people's livelihood."
Employees volunteer together, making the transmission of love more powerful
The warmth of public welfare not only stems from the donation of materials, but also from the sincere companionship between people. In this "Warm Home" series of caring actions, SunHope has formed a "Warm Home Volunteer" team voluntarily participated by corporate employees. Many employees actively gave up their leisure time after work and actively participated in the front line of public welfare assistance, fully engaging in various tasks such as material packing, logistics coordination, on-site distribution, and health education, practicing the corporate public welfare philosophy with practical actions and transmitting the power of love.
"The company has always advocated a 'culture of love', integrating social responsibility into every corner of its corporate culture. Participating in public welfare volunteer activities is not only a way to practice the company's philosophy, but also the wish of every SunHope employee," said a SunHope employee who participated in the volunteer activities. "When I saw the smiles on the faces of the elderly and the sparkle in the eyes of the children, I deeply felt the significance of public welfare. Being able to personally bring warmth and health to them made me feel extremely fulfilled and proud. I also hope to inspire more people to participate in public welfare actions and spread more positive energy."
SunHope company donated SunHope brand protein powder to the elderly in need in nursing homes
The active participation of employee volunteers not only injected fresh vitality into this public welfare initiative, but also vividly exemplified SunHope's corporate ethos of "helping others to help oneself and giving back to society". It demonstrated the company's strong internal cohesion and social responsibility, allowing the spirit of public welfare and kindness to continue to grow and spread.
Adhere to the original intention of public welfare and continue to fulfill long-term responsibility
It is reported that this "Warm Home" series of charitable actions is a vivid epitome of SunHope Charity Foundation's long-term commitment to social responsibility. Since its official establishment in 2014, the company has always regarded social responsibility as one of its core strategies, adhering to the charitable philosophy of "Caring for Charity · Sustaining Love". It has gradually built up three major charitable series projects: "Let Love Spread", "Let Love Last", and "One Heart Assistance". The charity footprint covers 25 provinces, municipalities, and autonomous regions across the country, encompassing various charitable fields such as donating to education, helping the poor and needy, disaster relief, and elderly care, writing the company's responsibility and commitment with practical actions.
For over three decades, SunHope has been forging ahead through trials and hardships, consistently adhering to the principle of "Business with Benevolence, Philanthropy Together". It deeply integrates enterprise development with social progress, not only deeply cultivating the research and development of health products to provide consumers with quality services, but also continuously increasing its philanthropic investment and giving back to society through diversified philanthropic actions. From assisting in the construction of public welfare schools and donating books to promote educational equity, to carrying out health donations and helping disadvantaged groups, SunHope has always adhered to its original aspiration and kept moving forward, integrating the concept of "responsibility" into every aspect of its enterprise development, achieving mutual empowerment of commercial value and social value.
The head of the SunHope Charity Foundation stated that in the future, SunHope will continue to adhere to its original public welfare mission, deepen cooperation with various charitable organizations, innovate public welfare assistance models, and not only continue to delve into health research and development, launch more high-quality products, and make the promise of "good products warming countless households" take root, but also carry out more precise and pragmatic public welfare actions, cover more groups in need, spread warmth and hope, and simultaneously encourage more enterprises and individuals to participate in public welfare undertakings, uniting a powerful collective force for public welfare among all citizens, and contributing more corporate strength to promoting social harmony and development and enhancing people's livelihood and well-being.