Reproduced from · Xinhuanet · Sunhope's "Changes and Unchanged" on its Over 30 Years of Philanthropic Journey https://h.xinhuaxmt.com/vh512/share/12859760?docid=12859760&newstype=1001&d=1350245&time=1764939255956
Since its establishment in 1993, Sunhope has incorporated the underlying principle of "helping others to help themselves and giving back to society" into its corporate development strategy. Over the past three decades, this benevolence, stemming from its original aspiration, has never faded but has grown stronger with the passage of time. The relevant company officials stated that Sunhope's philanthropic philosophy has never been about "completing tasks" but rather "long-term companionship". As early as the establishment of Sunhope in 1993, when philanthropy had not yet become a standard corporate practice, Sunhope took the lead in integrating social responsibility into its brand DNA. Subsequently, with the establishment of the Sunhope Charity Foundation, this philosophy took root in a more systematic and professional manner.
"The Changing and Unchanging" of Sunhope's Over Three Decades of Philanthropic Journey
The foundation not only continues to deeply engage in educational assistance but also acutely senses the pulse of the times, constantly expanding new boundaries of public welfare while adhering to its original aspiration. In recent years, Sunhope has taken "sports + public welfare" as an innovative approach, creating a series of projects with social influence: in 2022, it partnered with Shougang Sports to launch the "Never Stop, Keep Young - Sunhope Public Welfare Day", inviting Beijing Shougang players such as Raymond and Qiu Tian to serve as public welfare ambassadors; in 2023, it brought professional basketball classes to rural primary schools; in 2024, it collaborated with Guangming Daily to launch the "Hand in Hand with Champions, Running for Life" event, inviting Olympic race walking champion Wang Liping to enter schools and inspire young people to bravely pursue their dreams through her personal experiences.