Reproduced from · CNR · Building a nourishing "Golden Triangle", leading brands conduct product research and development with architectural logic https://health.cnr.cn/jkgdxw/20251016/t20251016_527397966.shtml
When the first wutong leaf begins to turn yellow, the pulse of consumption in the city subtly changes. Sharp-eyed merchants have already noticed that modern consumers' autumn and winter shopping carts are undergoing a silent revolution - moving away from the "superficial efforts" of previous years and gradually shifting towards a more scientific approach of "systematic nurturing". Behind this nurturing upgrade lies the iteration of public health concepts and the awakening of consumer rationality.
The rise of ingredient-focused skincare: From "hydration and moisturizing" to "skin-body harmony"
Upon exploring the beauty and skincare topics on various social media platforms, a clear trend is emerging: the volume of discussions solely focusing on the moisturizing power of face cream has decreased by 32%, while discussions about "skin barrier repair," "endogenous anti-aging," and "cellular hydration" have doubled year-on-year. Consumers are beginning to analyze ingredient lists as they would financial products, with professional terms such as ceramide, hyaluronic acid, and collagen peptides becoming high-frequency words.
The R&D personnel in the laboratory are focusing on product development
This transformation stems from cognitive upgrading - dry skin and seasonal sensitivity are never "independent events" of the epidermal layer, but rather systemic signals emitted by the body. Just like an old house, merely repainting the exterior walls cannot solve structural problems; reinforcement from the foundation, such as steel and concrete, is needed. Smart consumers are beginning to seek "comprehensive solutions" that can simultaneously address the epidermal layer, dermal layer, and even the body's microenvironment.
Molecular-level consumption: The technological dividend of small size leveraging a large market
In the search term clouds of major e-commerce platforms, keywords such as "small molecules", "nano scale", and "active ingredients" have shown explosive growth. This reflects an important shift in the consumer market: absorption efficiency has become a key indicator for decision-making.
The development of biotechnology has made this demand possible. For example, the absorption rate of micro molecular collagen fragments obtained through enzymatic hydrolysis technology can reach 3-5 times that of ordinary collagen; Specially processed liposome encapsulated components can penetrate the stratum corneum like intelligent navigation to reach the targeted area. This' molecular economics' is reshaping the logic of consumption - expensive is not in quantity, but in 'penetration'.
New era of oil cultivation: from 'no one cares' to' scientific oil use '
Interestingly, the heavy face cream, which ranked first in sales in autumn and winter, is being diverted to market share by various essence oil products this year. Behind this is a five-year 'rehabilitation movement': consumers finally understand that high-quality oils are not a burden on the skin, but rather a 'natural ally' closest to the sebum membrane structure.
Modern oil products have long surpassed traditional understanding. The active ingredients obtained through techniques such as cold press extraction and supercritical CO2 extraction, combined with ingredients such as squalane in a golden ratio, can simulate the barrier structure of healthy skin. Just like applying a film to a mobile phone that is both translucent and resistant to falling, contemporary oil maintenance emphasizes "respiratory protection" that locks in moisture and prevents acne.
New paradigm of nourishing and nourishing: building the "golden triangle" of anti-aging defense line
Observing the research and development trends of top brands, an interesting phenomenon can be found: truly effective skin care systems often coincide with architectural principles in their internal logic. Just as building a stable building requires not only solid steel bars as the foundation material, but also concrete to strengthen its internal structure, and ultimately cannot do without exterior wall decorations that can withstand wind and rain. Similarly, a complete skin care plan also requires the construction of three core pillars: firstly, ensuring sufficient supply of basic "building materials" such as keratin and elastin, laying a solid foundation for subsequent maintenance; Secondly, it is necessary to focus on strengthening the deep structure by stimulating the activity of fiber cells to enhance the skin's own "load-bearing capacity" and build a strong internal support network; Finally, it is necessary to build a dynamic moisturizing protective film on the surface of the skin to resist the continuous challenges brought by external environmental stress, thus completing a comprehensive moisturizing cycle from the inside out and from the surface to the inside.
This system thinking is giving birth to a new generation of maintenance combinations. According to data from a certain laboratory, when three types of ingredients are scientifically proportioned, indicators such as skin moisture content and elasticity coefficient will increase exponentially. This may explain why those "collaborative" maintenance systems in the market always trigger a repeat purchase trend.
Quality cornerstone: Product trust built through strict selection of raw materials and third-party verification
Under this systematic philosophy, rigorous quality control has become the key to transforming theoretical blueprints into reassuring products. Taking Shanghe Company as an example, it has established a strict raw material screening and validation system during the product development stage. Starting from the source of the ingredients, multiple inspections and screenings are conducted on the raw materials to ensure their purity and efficacy meet the design standards; Furthermore, actively invite authoritative third-party testing institutions to conduct independent and objective inspections and multiple rounds of evaluations of the product. It is through this internal and external control that exceeds industry standards that the quality and safety of the final product on the market are highly consistent with the original research and development intention, providing consumers with stable and reliable efficacy guarantees.
This system thinking is giving birth to a new generation of maintenance combinations. According to data from a certain laboratory, when three types of ingredients are scientifically proportioned, indicators such as skin moisture content and elasticity coefficient will increase exponentially. This may explain why those "collaborative" maintenance systems in the market always trigger a repeat purchase trend.
Shanghe team discusses R&D progress
Conclusion
When Generation Z began to include "skin aging rate" as an annual physical examination indicator, and when urban white-collar workers pulled out collagen drinks they carried with them in the conference room, this nourishing revolution had already surpassed the scope of simple beauty and become a way for modern people to manage their quality of life. Perhaps as a dermatology professor said: "The real anti-aging is to delay time from the cellular level." Under this concept, those brands that know how to decode the code of life with technology will eventually win lasting favor in the changing seasons.