Reprinted from China Quality News Network · Sunhope 32: Based on compliance, driven by quality, steady and far-reaching https://www.cqn.com.cn/zhixiao/content/2025-07/29/content_9116332.htm
Without the deep cultivation of summer, how can there be the abundant harvest of autumn? From July to August, with the development theme of "Rio Tinto's Future, Create Brilliance Together", Sunhope completed a number of initiatives and scientific research upgrading and other key actions in the field of mass health, beauty and skin care industry. Its development logic of first building internal skills and then developing grand plans has achieved initial results.
Compliance based construction: the lifeline engraved into the foundation
In the deep foundation of Sunhope's enterprise, compliance management is not just a simple act of touching the bottom line of laws and regulations, but a "lifeline" that is like a lively beating, deeply integrated into every corner of daily operation. Over the past 32 years, Sunhope has consistently regarded "legality, compliance and stability" as the supreme principle, elaborately constructed a set of comprehensive strict compliance system, covering the whole process links such as precise control of product promotion, reasonable layout of market promotion, strict specification of dealer management, and solid shield of consumer rights protection.
Adhering strictly to the "three specialties" principle (special management, special review, and special education), deeply studying regulations such as the "Regulations on Direct Selling Management", and infiltrating compliance awareness into operational details. In the era of information transparency, reverence for rules has earned it long-term trust. Not only that, Sunhope also continues to carry out compliance training for business partners. In the first half of this year alone, multiple events were held to strengthen awareness through case analysis, practical exercises, and other forms. The participation and feedback effects of each event exceeded expectations, laying a solid foundation for partner compliance management.
Quality escort, trusted ballast stone
For Sunhope, product quality is a ballast bearing consumer trust. Relying on a strong R&D team, we have built a "360 degree" full chain quality control system, covering raw material screening, production monitoring, finished product inspection, and market tracking, to build a solid defense line for quality.
Each batch of raw materials undergoes multiple inspections to ensure purity and safety, and every step is carried out in accordance with ISO standards to achieve full traceability. Each product has passed rigorous national testing. Sunhope knows that quality is endless, and only by continuing to improve in a scientific spirit can we live up to the trust of consumers.
Sunhope R&D team discusses and analyzes product data
A vivid footnote to caring for public welfare and taking responsibility
The pursuit of good business is the core value that Sunhope has been steadfastly practicing for 32 years, like a brilliant pearl embedded in the grand blueprint of enterprise development. Relying on the Sunhope Public Welfare Foundation established in 2014, Sunhope has been ingenious in building three public welfare matrices with unique characteristics and systematic operation: "let love spread", "let love continue" and "one heart assistance". With the innovative model of "sustainable, focused, replicable and quantifiable", Shanghe has continuously delivered warmth and strength to the society and continued to give back to the society.
Let Love Spread ": Foundation and Innovation of Public Welfare
As the cornerstone and pioneering work of Sunhope's public welfare, the project is like a loving link. Together with excellent brand operators, the project has carried out a warm hearted campaign to help build schools and donate children in need across the country. Its landmark achievement is 264 Sunhope public welfare primary schools founded in the form of "joint naming of Sunhope and donors". These primary schools, like seeds of hope, are sown on the vast land of 25 provinces, cities and autonomous regions across the country, taking root and thriving. The connotation of the project has long been extended from the original simple school building assistance, like a smart stream, to the knowledge supply of book donation, the ability improvement of teacher training, the incentive to forge ahead in the establishment of scholarships, the "Sunhope Public Welfare Season" and other diversified long-term care actions, which inject a continuous flow of water into rural education, and let rural children's dream boat sail in the sea of knowledge.
Let Love Continue ": The Persistence of Depth and Temperature
In order to ensure that the depth and temperature of public welfare can be transmitted continuously, the project, like a loyal guardian, focuses on the continuous return visit and in-depth assistance to the Sunhope Public Welfare Primary School that has been built with assistance. It pays close attention to the long-term needs of the school's development, pays close attention to the actual changes in the growth of students like a seedling, and makes the light of love not only shine for a short time, but also turn into warm company and firm support in a long run, witnessing the children step by step towards a better future. Up to now, Sunhope grants have donated more than 1000 students with financial difficulties.
One Heart Assistance: Wide coverage and flexible response
The project covers a wide range of areas, like a caring network, committed to actively contributing to other social fields beyond academic assistance. It includes timely response to social emergency rescue, assistance to the needy, disaster relief and elderly care, bringing warmth and help to people in difficult situations. Focus on environmental protection actions, urban construction support, etc., to help the city become better, showing the breadth and flexibility of Sunhope's public welfare.
Over the years, Sunhope has actively engaged in public welfare. For many years, we have been working together with the Tianjin Women's Federation and the Tianjin Women and Children's Development Foundation to carry out a single mother assistance campaign. We have provided assistance to nearly 660 single mothers, sending them daily necessities and consolation funds to help them relieve their life pressure. In addition, Sunhope invited Olympic champions to come to the campus to share sports stories, teach skills, participate in sports talent cultivation, and help students grow healthily.
The three project matrices support each other and work together to create Sunhope's unique public welfare model of "sustainable, focused and replicable", and become a model in the industry's public welfare field. According to incomplete statistics, Sunhope has invested more than 65.59 million yuan in various public charities in recent years. These solid and forceful actions are Sunhope's firm practice of the concept of "taking the society, using the society", and also engrave a warm and respected responsibility mark for the brand.
Up to now, totally 173 Sunhope libraries have been established
R&D driven, future oriented core engine
In the face of the rapidly changing market and surging technology tide, Sunhope regards R&D innovation as the core driving force for development. Continuously increasing investment, recruiting scientific research talents, and exploring the forefront of health and beauty.
Sunhope R&D Center has maintained close cooperation with top universities, and has made breakthroughs in cutting-edge fields such as bioactive extraction and skin health research. From upgrading traditional nutritional food formulas, to integrating biotechnology into new skincare products, and to customized product solutions, research and development have always been closely aligned with consumer needs. Every innovation is a powerful practice of 'healthy living, beautiful life'.
Winning through service, a warm bond connecting members
In Sunhope's value network, quality service is the key link between enterprises and members. It builds an integrated online and offline service system, providing timely, professional, and warm standardized experiences through professional consultation, usage guidance, customized solutions, etc. Continuously optimizing "cloud services" and intelligent customer service to improve efficiency and convenience, allowing members to feel the warmth of home.
With 32 years of trials and hardships, Sunhope, with its adherence to compliance, demanding for quality, enthusiasm for public welfare, dedication to research and development, and dedication to service, has steadily moved forward in the tide of the times, like a beacon, guiding the direction. Standing at a new starting point, Sunhope will continue to take compliance as the rudder and accurately grasp the direction of travel; Taking quality as the sail, sailing forward with strong wind to break through waves; With innovation as the propeller, we strive to open up new channels; Taking responsibility as the anchor, firmly rooted in the market, in the vast ocean of the health and beauty industry, breaking through the waves towards a farther journey, and writing a more brilliant future chapter.
(Responsible Editor: Lu Ming)