On the occasion of the International Consumer Rights Day on March 15, the China Consumer Newspaper officially released the 2025 Report on the Protection and Development of Consumer Rights of Direct Selling Enterprises, with the title of Sunhope: Protecting Consumer Rights and Promoting Sustainable Development of Enterprises, to deeply interpret the way of sustainable development of enterprises that have been deeply engaged in healthy industries for 32 years.

The entire report of China Consumers' Daily

PART.01 Innovation driven opening a new era of health and beauty

Sunhope always regards innovation as a powerful engine for enterprise development, and constantly promotes product upgrading and optimization. Under the guidance of the national strategy of "Healthy China", Sunhope has taken scientific and technological innovation as the core driving force for enterprise development, continued to increase investment in research and development, and successfully launched a series of high-quality products that meet market demand and are deeply loved by consumers, injecting new vitality into the health and beauty industry.

In the report, the '321 Good SO Action List' was specifically mentioned

In May 2024, Sunhope launched the "321 Good SO Action List", which originated from Chen Minjun, chairman of Sunhope, who had profound insight and wisdom enlightenment on healthy life. This product has significant characteristics of low sugar content, high satiety, and balanced nutrition anytime, anywhere, aiming to help consumers develop regular lifestyle habits and establish a scientific and reasonable dietary concept. With its unique product advantages, the "321 Good SO Action List" quickly won the favor of those who pursue a healthy quality of life and became a star product in the field of health management.

The highly anticipated and acclaimed Bofei Huanyan Anti Wrinkle Eye Cream

The stunning debut of the Bofei Huanyan Anti Wrinkle Eye Cream has opened a new chapter in eye anti wrinkle skincare. Aiming at the delicate and fragile characteristics of eye skin, this eye cream combines six ingredients of eyewinker essence, and is equipped with a ceramic massage head, which perfectly integrates technology with nature, can significantly improve the smoothness and elasticity of the skin around the eyes, and effectively reduce the generation of fine lines and wrinkles. Once the product was launched, it received high attention from members and won widespread praise from major media outlets.

Mei Jia Jia Jia Compound Juice Beverage that Meets Multi level Consumer Needs

Products such as Meijiajia, relying on cutting-edge technology, accurately meet the urgent needs of consumers in various fields. Sunhope's product system is rich and diverse, covering different consumer groups, such as men, women, young entrepreneurs, and silver haired people, with a wide range of application scenarios, which truly meets the health needs of consumers in an all-round and multi-level way.

PART.02 Science Popularization and Responsibility Parallel, Empowering Consumers and Practitioners

Sunhope not only pursues excellence and excellence in product research and development, but also devotes itself to endowing consumers with more knowledge and ability through popular science education, so that every consumer can consume and use products with ease. Through a diversified way of combining online and offline, Sunhope actively carried out health knowledge popularization activities, covering nutrition science, skin care skills, healthy lifestyle and other fields, to help consumers establish a scientific and rational consumption concept and improve their own health literacy. At the same time, Sunhope provides a wide range of entrepreneurial opportunities and career development platforms for practitioners with its products as the link, helping them to realize the dual promotion of personal value and social value.

PART.03 The original intention of practicing public welfare remains unchanged

Sunhope always regards social responsibility as the core driving force of enterprise development, and actively returns to the society with systematic and sustainable public welfare practices, fully demonstrating the era responsibility and humanistic care spirit of the enterprise. Over the years, Sunhope has deeply participated in many important fields such as education support, poverty alleviation and environmental protection through diversified and multi-level public welfare actions, and practiced the corporate mission of "spreading beauty and contributing to health" with practical actions, creating long-term value for the society.

In the field of education public welfare, Sunhope has built a nationwide public welfare education network with the "Let Love Spread" project as the core. Up to now, Sunhope has helped build 264 public welfare schools and 173 Sunhope libraries in 25 provinces, cities and autonomous regions across the country, and donated 7.64 million yards of books, 224000 copies in total, benefiting more than 110000 schoolchildren. At the same time, Sunhope has launched 145300 love volunteers to participate in public welfare activities, and has invested more than 65590000 yuan in love funds, which has brought hope and vitality to areas with scarce educational resources, and has strongly helped the development of education fairness and rural revitalization.

In terms of poverty alleviation, Sunhope actively responded to the national targeted poverty alleviation strategy and provided practical and effective help to the needy groups through material donation, employment support, skill training and other forms. Sunhope's public welfare actions not only focus on short-term assistance, but also on the establishment of long-term mechanisms, and are committed to helping the recipient groups achieve self-development and contribute to social harmony and common prosperity.

In addition, Sunhope also actively practices the concept of green development, and promotes environmental protection and sustainable development by participating in afforestation, advocating green consumption and other practical actions. Sunhope integrates the concept of environmental protection into all aspects of enterprise operation, protects green waters and mountains with practical actions, and contributes to the construction of ecological civilization.

Sunhope's public welfare practice is not only reflected in material support, but also focuses on the spread of public welfare concepts and the expansion of social influence. By organizing public welfare activities, issuing public welfare reports, carrying out public welfare publicity and other ways, Sunhope calls on more enterprises and individuals to join the ranks of public welfare to jointly promote social progress. Sunhope firmly believes that public welfare is the common responsibility of enterprises and society, and also an important path to achieve sustainable development.

Sunhope firmly believes that only by deeply integrating enterprise development with social responsibility can we truly realize the long-term value of the enterprise. In the future, Sunhope will continue to take innovation as the engine, responsibility as the responsibility, create more beautiful possibilities for consumers, industry and society, and write a more brilliant chapter.

*The actual effects vary from person to person based on the evaluation results of human efficacy tests conducted by third-party laboratories and feedback from consumer usage tests.

*The graphic and textual content is sourced from China Consumer News